Track Performance

The Company Dashboard

Your main analytics hub. Go to Dashboard to see an overview of how your emails are performing.

Key Metrics

Total Subscribers

How many people are on your lists

Emails Sent

Total emails delivered, with delivery rate

Campaigns

How many campaigns you've run

Templates

How many email templates you've created

Charts

The dashboard shows visual trends over the last 30 days:

Emails Sent — daily send volume
Subscriber Growth — new subscribers over time
Opens & Clicks — engagement trendsPaid Plans
Top Campaigns — ranked by engagementPaid Plans

Recent Campaigns

A quick-view list of your 10 most recent campaigns with status badges, send counts, and dates.

Sent Emails

Go to Campaigns → Sent Emails to see every individual email that's been delivered.

Column	What It Shows
Template	Which template was used
Recipient	Who received the email
Status	Delivery status
Opened	Whether the recipient opened it
Clicked	Whether the recipient clicked a link
Sent At	When the email was delivered

Use filters to narrow down by status or template, and search by recipient email.

How Tracking Works

SentinMail automatically injects tracking into your outbound emails:

Open tracking — a tiny transparent image (1x1 pixel) is added to the email. When the recipient's email client loads the image, an "opened" event is recorded.
Click tracking — links in your email are wrapped through a redirect that logs the click before sending the recipient to the original URL.

Note

Open tracking depends on image loading, which some email clients block by default (like Outlook with images disabled). Treat open rates as a lower-bound estimate.

Both tracking methods are automatic — you don't need to configure anything.

Unsubscribe Tracking

Every email includes an automatic unsubscribe link in the headers and footer. When a recipient clicks it:

They're taken to a confirmation page
A suppression is created for their email address
An "unsubscribed" event is logged
They won't receive future emails from your company

Tip

Monitor your unsubscribe rate. A sudden spike usually means your content isn't matching subscriber expectations or you're sending too frequently.

Webhooks — Real-Time Events (Paid Plans)

For deeper integrations, set up webhooks to receive real-time HTTP notifications when email events occur.

Go to Infrastructure → Webhooks

Navigate to Infrastructure → Webhooks and click Create Webhook.

Configure the webhook

URL — your HTTPS endpoint that will receive events
Events — select which events to subscribe to

Start receiving events

SentinMail will POST event data to your URL as events happen.

Event Types

Event	When It Fires
Delivered	Email accepted by the recipient's mail server
Opened	Recipient opened the email
Clicked	Recipient clicked a tracked link
Bounced	Delivery failed (invalid address, full inbox, etc.)
Unsubscribed	Recipient opted out

Watch Your Bounces

High bounce rates damage your sender reputation. If you see many bounces, clean your subscriber list by removing invalid addresses and checking for typos.

Activity Log (Admin/Owner Only)

Go to Settings → Activity to see a chronological log of everything that's happened in your company — members added, templates created, campaigns sent, settings changed.

Use this for:

Audit trail — who did what and when
Debugging — understanding why something changed
Team oversight — monitoring team activity

Documentation